B&O Singapore: Store, Prices & Airline Partnership

Few audio brands carry the same weight in Singapore as Bang & Olufsen. Whether you’re shopping at Scotts Square or browsing in-flight on a Singapore Airlines flight, the Danish brand’s presence is unmistakable. This guide walks you through where to buy, what you’ll pay, and how the airline partnership works — all sourced from official channels and verified retailers.

Official showroom location: Scotts Square, Singapore ·
Official online store: bang-olufsen.com/en/sg ·
In-flight pre-order partner: Singapore Airlines (Krisshop) ·
Founded: 1925 in Denmark

Where can I buy Bang & Olufsen products in Singapore?

Official Bang & Olufsen store at Scotts Square

• The showroom at 6 Scotts Road, Scotts Square is the brand’s only dedicated retail space in Singapore (Bang & Olufsen Singapore Instagram).
• You can book appointments for personal demos.

Authorised retailers in Singapore

• No publicly accessible list of third-party authorised dealers exists for Singapore. Most purchases go through the official channel.

The implication: if you want warranty certainty, stick with the official store or Krisshop.

Online store and delivery options

• The official online store at bang-olufsen.com/en/sg ships to Singapore addresses (Bang & Olufsen official site).
• Delivery timelines are shown at checkout; standard shipping is free for orders above a certain threshold.

Upshot: Ordering direct gives you access to the full catalogue, but you miss the chance to audition.

In-flight ordering via Singapore Airlines Krisshop

• Krisshop, the Singapore Airlines e-commerce platform, operates as an official B&O brand store (Krisshop Bang & Olufsen brand store).
• Passengers can pre-order products and collect them on board, often with duty-free savings.

The pattern: Singapore buyers have three legitimate routes – the showroom, the online store, and the airline. Each offers different pricing and convenience trade-offs.

What is the price of Bang & Olufsen speakers in Singapore?

B&O speaker price ranges

• On iShopChangi, the Bang & Olufsen Beoplay H100 Ultimate over-ear headphones list from S$2,339.46 (iShopChangi brand page).
• Krisshop offers the Beosound A1 (3rd Gen) at SGD 485.00 and the Beo Grace at SGD 1,651.00 (Krisshop Bang & Olufsen brand store).
• Globally, the Beosound 2 is priced at US$4,000 (Bang & Olufsen speakers page).

Price comparison with other luxury audio brands

• A direct comparison is difficult because B&O prices itself at a premium even among luxury audio – the Beosound A1 competes with portable speakers from Devialet and Bowers & Wilkins.
• PriceSpy data shows wide dispersion across European resellers (PriceSpy UK), but no Singapore-specific aggregator exists.

Where to find current pricing and deals

• The official site shows SGD prices once you set the region to Singapore (Bang & Olufsen official site).
• iShopChangi and Krisshop occasionally run promotions, especially during travel peaks.

What this means: Singapore buyers should compare the official SGD price with Krisshop and iShopChangi before pulling the trigger.

Which B&O headphones are available in Singapore?

Over-ear headphones: Beoplay H95, HX, and H100

• The Beoplay H95 and HX are listed on the official Singapore online store (Bang & Olufsen official site).
• The new Beoplay H100 is available through iShopChangi at S$2,339.46 (iShopChangi brand page).
• Audio Connection Australia lists the Beoplay HX on sale at A$825.00 (down from A$1,100) for reference (Audio Connection B&O collection).

On-ear and wireless options

• On-ear models like the Beoplay H8i are gradually being phased out; the brand focuses on over-ear and in-ear now.
• Wireless connectivity is standard across all current headphones.

Where to try headphones in person

• The Scotts Square showroom has demo units for most headphone models (Bang & Olufsen Singapore Instagram).

The implication: for serious buyers, booking a session at Scotts Square is the only way to evaluate comfort and sound signature before buying.

Does Bang & Olufsen have a partnership with Singapore Airlines?

How Krisshop works for B&O products

• Krisshop is the official e-commerce partner for Singapore Airlines and Scoot (Krisshop Bang & Olufsen brand store).
• You pre-order online, select your flight, and collect your product at the gate or on board.

Benefits of in-flight pre-order

• Duty-free pricing – no GST on international flights.
• Convenient collection without carrying a bulky box through the airport.

Exclusive models or bundles

• Krisshop sometimes offers bundle deals (e.g., headphones + accessories) not found on the official site.
• No exclusive colourways have been confirmed, but the selection is curated for travellers.

The pattern: the airline partnership gives B&O a unique retail channel that few other luxury audio brands have matched in the region.

Are Bang & Olufsen earbuds worth buying in Singapore?

Popular earbud models: Beoplay EQ and EX

• Both models are available on the official Singapore store and through Krisshop (Krisshop Bang & Olufsen brand store).
• The Beoplay EQ features adaptive ANC and a compact design; the Beoplay EX is slightly smaller with similar sound.

Sound quality and design strengths

• Both models use custom drivers tuned by Bang & Olufsen’s acoustic engineers. The aluminium housings give a premium feel.
• Battery life is around 6-7 hours with ANC on.

After-sales service and warranty in Singapore

• Local service and support are handled via the Scotts Square showroom (Bang & Olufsen Singapore Instagram).
• Warranty is valid in Singapore only if purchased from an authorised channel.

The trade-off: you pay a premium over Sony or Bose for design and brand cachet, but you get local support that cheaper imports may lack.

Specifications of key B&O models available in Singapore

Five models, one pattern: each offers class-leading design at a price that rivals luxury audio from Bowers & Wilkins and Devialet.

What this shows: Singapore pricing is competitive with other markets after factoring in GST. The real saving comes from tax-free channels.

What customers say about B&O in Singapore

“Experience the latest in luxury audio technology at our Scotts Square showroom. Book your personal demo today.”

Bang & Olufsen Singapore official Instagram account

“Bang & Olufsen is now available as an official brand store on Krisshop. Pre-order your favourite audio products and collect them on board your next Singapore Airlines flight.”

Krisshop Singapore Airlines in-flight e-commerce platform

“We are here to help with service and support for all Bang & Olufsen products purchased in Singapore. Visit us at Scotts Square.”

Bang & Olufsen Singapore official Facebook page

For Singapore buyers, the decision is clear: if you want full warranty cover and the ability to audition, head to Scotts Square. If you fly frequently and can plan ahead, Krisshop offers the best price and convenience. For the rest, the official online store is a solid fallback. The Bang & Olufsen Singapore price guide has more detail, and our B&O buying tips for Singapore shoppers can help you decide which route fits your needs.

Frequently asked questions