Hacipupu Snuggle With You: Complete Guide to POP MART’s Series

There’s something about a plush character dressed as a penguin that makes you want to clip it to your bag. That’s the pull of POP MART’s Hacipupu Snuggle With You series, a collection of vinyl plush pendants that doubles as a blind-box collectible. Released in January 2025, the series offers 14 furry costumes — including two rare secrets — and a gender-neutral design that sets it apart from sibling IP like Labubu.

Release date: January 10, 2025 · Total styles in set: 14 (12 regular + 2 secret) · Figure height range: 8–12 cm (3.15–4.72 inches) · Primary materials: PVC, ABS, PA66, Polyester, Nylon · Creator brand: POP MART · Design studio: Pinkboom Studio

Eight key specifications, one pattern: Hacipupu Snuggle With You is a plush pendant blind box with clear product details but varying market prices.

What is a Hacipupu?

Character type: Plush pendant · Creator: POP MART & Pinkboom Studio · First series: Snuggle With You

Who created Hacipupu?

• Hacipupu was created by POP MART in collaboration with Pinkboom Studio.
• The character is designed as a small bear-like figure wearing animal costumes.
• The first appearance was in the Snuggle With You blind box series.

Pinkboom Studio, an in-house design team at POP MART, developed the Hacipupu concept to broaden the brand’s appeal beyond existing IP. According to POP MART Australia (official product page), the series includes 14 different animal costumes, ranging from penguin to panda. For collectors who enjoy blind boxes, similar excitement surrounds trading card series like the Brilliant Stars Card List.

What does the name Hacipupu mean?

The name “Hacipupu” does not have a published etymology. It is a trademarked character name under POP MART, likely coined as a playful, onomatopoeic moniker. The brand has not released an official explanation.

The pattern: Hacipupu is a blank-slate character with no backstory — the focus is entirely on the costume designs and the collectible format.

Is Hacipupu Snuggle With You a keychain?

How is the Hacipupu Snuggle With You figure used?

• The figures are vinyl plush pendants designed to be attached to keys, bags, or backpacks.
• Each figure has a loop or attachment point for a keyring.

The TikTok Shop US listing (collectible mystery figurines) explicitly calls the product a “pendant,” confirming its use as a wearable accessory. Unlike larger vinyl figures, these are lightweight (8–12 cm tall) and easy to carry.

Does the Snuggle With You series come with a keychain attachment?

The series is sold as blind boxes — sealed packaging where the specific design is unknown until opened. Each box contains one pendant figure with a metal ring or loop already attached. The POP MART Australia product description describes the packaging as a “blind box,” and third-party sellers like eBay (confirmed blind box listing) confirm the unopened inner bag and card.

Is Hacipupu a boy or a girl?

Does POP MART assign a gender to Hacipupu?

• POP MART does not officially assign a gender to Hacipupu.
• The character is designed to be gender-neutral.
• Marketing materials use neutral language.

A review of the POP MART Australia product page reveals no gendered pronouns or imagery — the figures are described solely by their animal costume. This contrasts with some other POP MART characters that are marketed with a specific gender appeal.

Is Hacipupu marketed as unisex?

The brand’s approach is deliberately inclusive. The 14 animal costumes (penguin, panda, tiger, etc.) are not tied to any gender stereotype. According to Bagaholicboy (Singapore-based pop culture blog), the series is promoted as a fun accessory for “all collectors,” without gender targeting.

The trade-off: The lack of gendered marketing broadens the potential audience but may reduce appeal among collectors who prefer characters with strong identity cues.

What age range are Hacipupu toys for?

Are Hacipupu Snuggle With You figures safe for children?

• POP MART recommends the toys for ages 15 and up due to small parts.
• Some retailers list them as suitable for all ages with adult supervision.

The POP MART Australia listing includes the standard 15+ warning common to blind box items containing small components. However, other sellers, such as eBay (Hacipupu blind box listing), describe the product as a collectible for all ages, noting adult supervision for children under 3. Much like the sizing of collectible apparel such as the Adidas Chinese New Year Jacket Guide, the age recommendation varies by retailer.

What is the recommended age on the packaging?

The inconsistency reflects a broader industry norm: blind box manufacturers default to 15+ for liability reasons, but the actual product — a plush pendant with a metal loop — is less hazardous than hard vinyl figures. The StockX case listing (resale marketplace) shows the product is primarily marketed to adult collectors, but younger fans are a significant secondary audience.

Is Labubu for girls only?

How does Hacipupu’s branding differ from Labubu?

• Labubu is a POP MART character designed by Kasing Lung with a more ornate, feminine aesthetic.
• Hacipupu is designed by Pinkboom Studio with neutral animal costumes.
• Both are blind box collectibles, but their marketing targets overlap only partially.

Labubu’s designs often feature dresses, bows, and pastel colors, leading to a perception among collectors that the character skews feminine. In contrast, the POP MART Australia page for Hacipupu shows no such styling — the characters wear animal suits that are inherently gender-neutral. According to Bagaholicboy (pop culture commentary), the Hacipupu series is marketed as a “fun unisex collectible,” a deliberate positioning against Labubu’s established image.

Are Hacipupu and Labubu from the same creator?

No. Labubu was created by Hong Kong artist Kasing Lung, while Hacipupu is a product of POP MART’s in-house Pinkboom Studio. Both are owned by POP MART, but they exist in separate design universes. The POP MART Japan Yahoo store lists Hacipupu under a distinct category from Labubu, reinforcing their separate branding.

The implication: Hacipupu fills a gap in POP MART’s portfolio — a unisex pendant series that can be marketed to boys, girls, and adults without the gendered baggage of earlier IP.

Seven specifications, one takeaway: the Snuggle With You series is designed for portability and collectibility.

“The HACIPUPU Snuggle With You Series Plush Blind Box was listed at AU$30.00. The blind box format means the contents remain a mystery until opened.” — POP MART Australia (official product page)

“The first impressions from collectors on Reddit note the soft texture and satisfying weight of the plush pendant.” — Bagaholicboy (summarizing r/PopMartCollectors)

“This Hacipupu figure is perfect for all ages and makes a great gift. The animal costume design is adorable and unisex.” — eBay listing (Hacipupu blind box)

For collectors eyeing the Hacipupu Snuggle With You series, the choice is clear: if you want a portable, gender-neutral blind box pendant that stands apart from Labubu’s feminine aesthetic, this is your series. The secret variants — Kiss Penguin (1:144) and Sweetie Pie (1:288) — add a genuine chase, but the real win is POP MART’s bet that unisex design can sell just as well as targeted marketing. For buyers in the US, the TikTok Shop price of US$18.99 per box is the current benchmark; in Singapore, expect SGD24.90. Collectors will decide whether Hacipupu becomes a long-term collectible or a short-term curiosity.

For those diving into POP MART collectibles, there is a strong crossover between the Hacipupu Snuggle With You series and the detailed Hacipupu and Labubu guides available online.

Frequently asked questions